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服务营销/(美)瓦拉瑞尔 A. 泽丝曼尔,(美)玛丽·乔·比特纳,(美)德韦恩 D. 格兰姆勒著= Services marketing : integrating customer focus across the firm/Valarie A. Zeithaml，Mary Jo Bitner，Dwayne D. Gremler/张金成，白长虹等译.-原书第6版.-北京：机械工业出版社a[美国]：麦格劳—希尔教育 (亚洲) 出版公司，2015
