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消费者王朝：与顾客共创价值= The Future of Competition: Co-Creating Unique Value with Customers/(美)C.K.普拉哈拉德(C.K.Prahalad)，(美)文卡特·拉马斯瓦米(Venkat Ramaswamy)著/王永贵译.-北京：机械工业出版社，2005
