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银发市场现象：老龄化社会营销与创新思维/(德) 费洛里亚·科尔巴赫, 科尼利厄斯·赫斯塔特编= The silver market phenomenon：marketing and innovation in the aging society/Florian Kohlbacher, Cornelius Herstatt/胡中艳, 卢金婷译.-大连：东北财经大学出版社，2016.08
