@aIBM营销革命@AIBM Ying Xiao Ge Ming@e全球领军企业教你开创营销蓝海@EQuan Qiu Ling Jun Qi Ye Jiao Ni Kai Chuang Ying Xiao Lan Hai@d= Marketing revolution: the radical new approach to transforming the business, the brand & the bottom line@f(英)保罗·甘布尔(Paul R.Gamble)，(英)艾伦·塔普(Alan Tapp)，(英)安东尼·马塞拉(Anthony Marsella)著@F( Ying ) Bao Luo· Gan Bu Er (Paul R.Gamble)，( Ying ) Ai Lun· Ta Pu (Alan Tapp)，( Ying ) An Dong Ni· Ma Sai La (Anthony Marsella) Zhu@g郭媛媛译@zeng
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@a马塞拉@AMa Sai La@bA.@4著
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IBM营销革命：全球领军企业教你开创营销蓝海= Marketing revolution: the radical new approach to transforming the business, the brand & the bottom line/(英)保罗·甘布尔(Paul R.Gamble)，(英)艾伦·塔普(Alan Tapp)，(英)安东尼·马塞拉(Anthony Marsella)著/郭媛媛译.-北京：中国铁道出版社，2006
